Current Occupation
I work with a rapidly growing media and technology company with a mission to create products and content that enhance the career outcomes of high school students and young adults in the United States. We are dedicated to addressing significant, previously unsolved issues in education and sharing our solutions with those who need them. Inclusivity is our top priority.
My role
As the Lead Graphic Designer, I format our articles' content into digestible, easy-to-understand graphics. I lead my team to stay consistent with our brand identity and to take on new challenges that help us learn and overcome. All our original content is made through countless brainstorming sessions with the company’s photo and editorial team. My projects are consistently growing and pushing new boundaries, while I have a hand in different departments such as marketing, social media, and paid advertising.
Marketing
The team creates strategies to promote the company's brands, products, or services. As our company continues to gain sponsors, we promote them in our articles using statistics and visual assets, along with their logos and creative toolkit.
American Express
Target
YUM! Brands Inc.
Social Media
The team is responsible for developing and executing comprehensive digital media strategies across multiple platforms, including Instagram, Facebook, and LinkedIn. We push the company’s goal through targeted campaigns to drive traffic and enhance brand visibility.
Paid advertisements
Instagram posts
Instagram stories
In-app Assets
My main focus is to produce visual content based on the information and statistics provided by the editorial team. This can cover many topics, from "Applying for the SAT" to "How to take out a loan." It’s my responsibility to create digestible infographics and to follow ADA compliance so that every student and adult can read our content.
Supplemental graphics - Made with Figma
Interactive graphics - Made with Flourish*
*Flourish is an online platform that elevates data visualizations by integrating graphics from Figma with data from copywriters to create compelling user experiences. The tool offers a wide range of functionalities for creating diverse animations and interactivity with ease.
Resources - Made with Google Workspace
Google Docs
Google Sheets
Presentations
I work closely with my CEO and provide them with branded decks so that they can present information that’s easy to read and understand. I take the data needed and form a hierarchy of what’s important to see first and what can be read afterwards.
Impact Report
Marketing Toolkit
